LO2

3 Ideas  

1.       A long table, a line of different bowls, sound of cereal pouring in, see box of weetos, see people eating it ( range of people), person 1, yummy delicious, person 2, ooo crunchy, person 3, it’s a chocolaty punch, person 4, and its wholegrain wheat too, person 5, with added vitamins and iron. Reads WHEETOS GOOD FOR ALL THE FAMILY!

2.       Dad trying to make a nice breakfast, rushing around, little kid walks in grabs box of weetos, dad looks confused, child says “ Silly Daddy” reads weetos everyone loves them!

3.       Man running down road, looks like he is in a panic, runs towards a girl, says I love you, as the girl is about to say I love you to, he grabs his box of weetos and walks off.

Script

Diegetic kitchen sounds (banging and crashing)

Dad goes to the door

Male voice shouts “Kids breakfast is ready”

Walks back into the kitchen

Diegetic Sound of toast going into toaster

Diegetic sound of bacon sizzling

Diegetic sound of eggs cooking

Banging and crashing trying to turn off cooker

Male voice “hmmm”

Children walk in

Grabs cereal

Little child’s voice “silly daddy”

Dad looks confused

Child walks over to table with cereal

Sits down

Sound of cereal being poured

Sound of milk being poured

Sound of spoon being put into cereal

Childs voice “mmmmm”

Male voice “weetos everyone loves them”

Research issues and needs

Standard Occupational Classification;

Group B (Middle management, teachers, creative and media people e.g. graphic designers), and C1 (Office supervisors, junior managers, nurses, specialist clerical staff – white collar) would appeal to this product. They would appeal to this product more than the others because of the price range it’s not expensive however not cheap, it is a middle price so aimed at these categories, another reason is that this cereal is aimed mainly at kids and families.

Psychographics; the most suitable categories would be the ideals this is because it suits the target audience and the interests and lifestyles.

 Geodemographics;

·         Location – Accessibility

·         Demographics- Health

·         Socio-economics and consumption- industry

·         Financial measures-directorships

·         Property characteristics-housing age

·         Property value-property sales

 Age and gender; families with young children around the age of 6-17, applies to both male and female.

The advert with be played during children and family shows such as icarly, spongebob squarepants, Phineas and ferb, Victorius, as well as films on 5 it will be on all terestrial tv and the majority of freeview, sky and virgin media. It will be played between the hours of 7am and 7pm, approx 12 times per day, the reason i have chosen these channels is because it is attracting familys who are most likely to buy the product, i have chosen to play it between these precise times because it is the most likely time for both children and adults to be awake and watching tv, mainly before and after school.